{"id":965,"date":"2015-05-14T10:59:33","date_gmt":"2015-05-14T10:59:33","guid":{"rendered":"https:\/\/ro-wapp-ne-drmax-fundatiasensiblu001prod.azurewebsites.net\/?p=965"},"modified":"2023-05-14T11:03:43","modified_gmt":"2023-05-14T11:03:43","slug":"parfumul-violentei-domestice-din-noua-campanie-a-fundatiei-sensiblu","status":"publish","type":"post","link":"https:\/\/fundatiasensiblu.ro\/?p=965","title":{"rendered":"\u201cParfumul\u201d violen\u021bei domestice din noua campanie a Funda\u021biei Sensiblu"},"content":{"rendered":"\n<p>Funda\u021bia Sensiblu atrage aten\u021bia asupra violen\u021bei domestice printr-o nou\u0103 campanie neconven\u0163ional\u0103 creat\u0103 de agen\u021bia Geometry Global.&nbsp; \u00cen luna mai, un insert \u00een revistele pentru femei intrig\u0103 de la prima atingere: ceea ce pare a fi o reclam\u0103 la un parfum de lux urmeaz\u0103 s\u0103 devin\u0103 un semnal de alarm\u0103 puternic cu privire la abuzului fizic din Rom\u00e2nia. \u00cen 2012 agen\u021bia a creat pentru aceea\u0219i funda\u021bie campania de con\u0219tientizare <a href=\"https:\/\/www.youtube.com\/watch?v=sQ-vmoGGITo\">\u201dDe 8 Martie, nicio palm\u0103\u201d<\/a>.<\/p>\n\n\n\n<p>Advertorialul inserat de Funda\u0163ia Sensiblu \u00een revistele pentru femei arat\u0103 ca o reclam\u0103 la un parfum de lux, \u00eenso\u0163it\u0103 de o mostr\u0103. Mesajul \u00eendeamn\u0103 femeile s\u0103 testeze parfumul frec\u00e2nd \u00eencheietura m\u00e2inii de o suprafa\u0163\u0103 predefinit\u0103. C\u00e2nd fac acest gest, ceva obi\u015fnuit pentru cititoarele de reviste, pe piele se transfer\u0103 o vopsea violet. Astfel, este simulat\u0103 o v\u00e2n\u0103taie familiar\u0103 femeilor care \u00een mod constant sunt bruscate \u015fi agresate de c\u0103tre partenerii lor de via\u0163\u0103. \u00cen locul mesajului \u201etesteaz\u0103 parfumul\u201d apar acum informa\u0163ii despre cum poate Funda\u0163ia Sensiblu s\u0103 sus\u0163in\u0103 \u015fi s\u0103 ajute victimele violen\u0163ei domestice.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"\/wp-content\/uploads\/2023\/05\/Board-campaign-scaled.jpg\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/Board-campaign-scaled.jpg\" alt=\"Board campaign\" class=\"wp-image-2570\"\/><\/a><\/figure><\/div>\n\n\n<p>Prin mesajul <strong>\u201dV\u00e2n\u0103taia dispare, trauma r\u0103m\u00e2ne\u201d,<\/strong> campania Sensiblu vrea s\u0103 vorbeasc\u0103 at\u00e2t cu posibile victime ale violen\u0163ei domestice, indic\u00e2ndu-le o modalitate prin care pot cere ajutorul, dar \u015fi cu persoane din preajma victimelor care pot da mai departe mesajul de sus\u0163inere.<\/p>\n\n\n\n<p><em>\u201eViolen\u021ba domestic\u0103 este o realitate des \u00eent\u00e2lnit\u0103 \u00een familiile din Rom\u00e2nia, iar impactul ei dep\u0103\u0219e\u0219te grani\u021ba familiei, nu mai este doar o problem\u0103 de cuplu, ci o problema &nbsp;a \u00eentregii societ\u0103\u021bi. Mass-media a acordat o aten\u021bie din ce \u00een ce mai mare acestor cazuri \u0219i tot mai multe femei \u00ee\u0219i ascund identitatea, dar \u00ee\u0219i dezv\u0103luie g\u00e2ndurile \u00een pagini de reviste \u015fi pe forumuri de discu\u0163ii online. Nu mai este o problem\u0103 care poate trece neobservat\u0103, iar femeile au nevoie de un cadru \u00een care s\u0103 primeasc\u0103 suport de specialitate. Num\u0103rul de telefon al centrului de consiliere Casa Blu al Funda\u021biei Sensiblu le st\u0103 la dispozi\u021bie: 021 311 46 36. Prin aceast\u0103 campanie, ne dorim ca acelea care au sim\u021bit deja \u201eparfumul\u201d violen\u0163ei domestice \u00een c\u0103minul lor s\u0103 vin\u0103 c\u0103tre noi, iar cele ce-l vor atinge prima oar\u0103 \u00een &nbsp;paginile revistelor s\u0103 ne ajute s\u0103 ducem mesajul mai departe\u201d,<\/em> spune <strong>Cristina Horia, Director Executiv al Funda\u0163iei Sensiblu<\/strong><\/p>\n\n\n\n<p>La nivel global, peste 700 milioane de femei sunt victime ale abuzurilor fizice \u0219i sexuale comise de so\u021bii sau partenerii lor. \u00cen Rom\u00e2nia, \u00eentre anii 2004 \u0219i 2012, peste 940 de persoane \u0219i-au pierdut via\u021ba din cauza conflictelor \u00een familie. Numai \u00een anul 2012 au fost peste 86 000 de solicit\u0103ri de interven\u021bie \u00een cazuri de agresiuni \u00een familie la serviciul 112.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"\/wp-content\/uploads\/2023\/05\/KV-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/KV-scaled.jpg\" alt=\"HWN_Visual_Coef_0,7\" class=\"wp-image-2571\" width=\"360\" height=\"640\"\/><\/a><\/figure><\/div>\n\n\n<p><strong>Echipa Geometry Global<\/strong><br>R\u0103zvan Ludu (Sr. Art Director), Sorana Somesan( Sr. Copywriter), Florina Alexandru (Sr.Art Director), Mihai Fetcu (Creative Director), Ada Iftodi (Account Manager), Mihai Draghici (Account Manager), Patricia Arbanas (Group Account Director).<\/p>\n\n\n\n<p><strong>Echipa Funda\u021biei Sensiblu<\/strong><br>Cristina Horia (Director Executiv), Veronica Dobre (PR Manager).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funda\u021bia Sensiblu atrage aten\u021bia asupra violen\u021bei domestice printr-o nou\u0103 campanie neconven\u0163ional\u0103 creat\u0103 de agen\u021bia Geometry Global.&nbsp; \u00cen luna mai, un insert \u00een revistele pentru femei intrig\u0103 de la prima atingere: ceea ce pare a fi o reclam\u0103 la un parfum de lux urmeaz\u0103 s\u0103 devin\u0103 un semnal de alarm\u0103 puternic cu privire la abuzului fizic&hellip; <a class=\"more-link\" href=\"https:\/\/fundatiasensiblu.ro\/?p=965\">Continu\u0103 lectura <span class=\"screen-reader-text\">\u201cParfumul\u201d violen\u021bei domestice din noua campanie a Funda\u021biei Sensiblu<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-965","post","type-post","status-publish","format-standard","hentry","category-campanii","entry"],"_links":{"self":[{"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=\/wp\/v2\/posts\/965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=965"}],"version-history":[{"count":3,"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=\/wp\/v2\/posts\/965\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=\/wp\/v2\/posts\/965\/revisions\/970"}],"wp:attachment":[{"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fundatiasensiblu.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}